ConsentPilot Configurator

Banner text Required

This is the main message visitors see in the banner when they first arrive. Keep it clear and concise.

Banner headline

Aim for 50–80 characters in plain language.

0 / 80 recommended

Supporting copy

Explain what you collect and why. Avoid legalese here.

0 / 220 recommended

Banner actions Required

Control the wording of the main buttons and links in the banner so they match your tone and legal requirements.

Accept all button label Primary

Primary action. Keep it short and positive.

Reject non-essential button label Secondary

Give a clear alternative to accepting everything.

Manage preferences link label Link

Opens the full preferences panel for granular choices.

“Do Not Sell / Share” link label (optional) Link

Used for CCPA/CPRA. Lets visitors deny marketing-related cookies without changing other choices.

Preferences panel text Recommended

These texts are shown in the preferences panel that opens from the banner or a “Manage cookies” link.

Preferences panel title

Short heading for the preferences window.

Preferences panel description

Explain that visitors can turn categories on or off at any time.

Save preferences button label

Confirm choice action, usually “Save preferences”.

Cancel button label

Closes the panel without changing consent.

Consent categories Required

Choose which categories you want to expose to users. Essential categories (functional and security) are always present but not shown as separate toggles in this simple banner.

Analytics Ads Personalization

Regulatory frameworks Recommended

Tell ConsentPilot which privacy rules you mainly care about. If you are not sure, you can keep the default choices.
How to choose a legal profile

Where are most of your visitors? This is saved with your configuration so you can later see which region you optimised for when reviewing consent logs. It does not automatically block visitors from other regions.

Which privacy laws apply to your site? Tick everything that needs to be covered. This is for documentation and compliance records; it does not change how the banner technically works.

GDPR / ePrivacy (EU / UK)

Choose this if you have visitors from the EU, EEA or UK, or your business is based there.

CCPA / CPRA (California)

Choose this if you have visitors from California or you run marketing targeted at US customers.

LGPD (Brazil)

Choose this if you have visitors from Brazil or your company operates there.

Other / internal policy

Choose this if you follow additional internal rules or industry guidelines beyond the laws above.

Consent renewal & versioning Recommended

Decide when visitors should be asked to confirm their choices again. This helps you align with policy changes and long‑running sites.

Configuration version (optional) Stored with each consent record. When you change this value, existing visitors are asked to confirm their choices again under the new configuration.

Ask again after (time-based) Treat stored consent as expired after this time. If you choose 6 or 12 months, the banner will appear again after that period even if the configuration version stays the same.

Legal links (optional) Recommended

You can show links to your Cookie Policy and Privacy Policy inside the banner. These should point to pages on your site that describe how you use cookies and data.

Show policy links in the banner

Cookie policy URL

Cookie policy link label

Cookie catalog (advanced / optional) Advanced

Optional helper for your Cookie Policy page. Use it to document the cookies you use by category; it does not change how the banner or Consent Mode behave.

Open cookie catalog editor

Cookie policy snippet (HTML) This snippet contains a simple HTML table describing the cookies you entered above. You can paste it into your Cookie Policy page and adjust the wording if needed.

Google & GTM integration Required

Follow these steps to connect ConsentPilot with GA4 through GTM. If you do not use GTM, you can skip this section.
Need help? See the Google & GTM guide

If you are not sure and want the strictest privacy stance, choose Privacy-first (recommended). You can switch to the data modeling option later if your legal team is comfortable with it.

Privacy-first (recommended) Recommended

GA4 only starts after the visitor accepts Analytics. No GA4 requests or pings are sent to Google before consent, which aligns with the strictest GDPR/ePrivacy interpretations.

Data modeling (Advanced)

GA4 can load on all pages. When visitors say no, Google still receives limited “cookieless” pings (no Ads cookies) used for modeling. This can recover more data but may be a legal grey area in some EU countries — check with your legal team before using it.

Add your GTM container ID and paste the snippets into your site.

GTM container ID Find it in GTM under Admin → Install Google Tag Manager.

Head snippet (paste in )

Body snippet (paste after )

Open Google Tag Manager to configure your tags.
Create GA4 and (optional) Google Ads tags.
Set consent defaults to “denied” in GTM.
Publish your GTM container.

Need help? See GTM Recipes Guide

Decide what Google should assume before the banner has shown or the visitor has made a choice. In almost all cases you want Google to treat everything as denied by default so it never assumes consent by accident and Tag Assistant is happy.
Why this still matters: Measurement mode controls when GA4 fires; default consent sets the starting state before your consent update reaches any Google tag.
Learn more about Consent Mode default state

How do you want to set this?

Option A – Use the safety snippet on your page Recommended

If you prefer not to configure this inside GTM, you can copy the snippet below into your global layout <head>, before any Google tags (GA4, Ads, or GTM). It tells Google to treat everything as denied until consent is given.

Option B – Let GTM handle it

In your GTM container, open the Consent settings and set the default values to “denied”. This keeps all Google behavior inside GTM and avoids default-consent warnings in Tag Assistant. Open GTM

<head> snippet – deny by default

<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('consent', 'default', {
    ad_storage: 'denied',
    ad_user_data: 'denied',
    ad_personalization: 'denied',
    analytics_storage: 'denied'
  });
</script>

Paste this high in your global layout, ideally in <head> before any Google tags (GA4, Ads, or GTM). If you instead configure default consent directly in GTM, you can ignore this snippet.

Advanced options Advanced

Optional controls for script blocking when you tag scripts with consent categories.

Enable script blocking for tagged scripts When enabled, scripts marked with type="text/plain" and data-consent-category="analytics" (or ads, personalization, functional, security) will only run after the visitor grants that category.

Appearance (optional) Optional

Adjust layout, typography, spacing, depth, and colors to match your brand. If you leave them as-is, the default theme will be used.

Banner position

Theme preset Presets fill the color pickers below. You can still fine-tune them afterwards.

Banner style

Classic card

Centered card with balanced spacing and rounded corners.

Minimal bar

Full-width slim bar with lighter chrome, ideal for small screens.

Dark card

Dark background with light text and strong primary button.

Banner layout Card shows a compact panel; slim bar uses a flatter, full-width style.

Corner style

Spacing density Controls padding and spacing inside the banner.

Typography Choose the font style used in the banner.

Text size Scales banner text and button labels.

Shadow & border Adjust the depth and outline of the banner.

Primary button color

Primary button text color

Secondary button color

Secondary button text color

Banner background color

Banner text color

Publish & preview

Install snippet & config

Paste this snippet into your site layout, ideally just before the closing </body> tag. Adjust the paths to /consentpilot/ if you place the toolkit in a different folder. Use the config JSON buttons to back up your settings or move them between staging and production.

Snippet generator

Backup & restore (advanced) Show options

Use Export/Import JSON to back up your settings or move them between environments (for example, from staging to production). Importing a file will overwrite the fields on this page.

Preview & testing

Preview is shown in the banner strip below this panel. Save settings to refresh it.

Read the full Configurator guide

Reset is available inside the preview banner after you accept it.

Consent Pilot

Setup and Configuration Panel